The Masterclass Course

This masterclass teaches you how to use LinkedIn as your only tool to secure PR opportunities across multiple media formats - whether that's securing articles, podcasts, print, public speaking, digital features and more. You're not gaining PR coverage on LinkedIn, you're using LinkedIn to identify opportunities, connect with journalists and media professionals, and pitch yourself effectively for coverage outside the platform.

1 Hour of recorded video classes

4 Categories, 11 topics and 40 subtopics

E-book version included

For those who prefer to read and learn, or want to watch and read at the same time. The entire script and information is in this e-book.

2 Resources

2 mystery resources inside to help you action this masterclass immediately.

About the Course

Secure PR Opportunities Using LinkedIn is a practical, self-paced masterclass course designed to teach you how to use LinkedIn as your only tool to land media coverage, podcast features, expert commentary, public speaking opportunities, and more. You’ll learn how to build visibility, connect with the right journalists and hosts, craft story-driven pitches, and position yourself as a credible expert — without needing a PR agency, expensive retainers, or media contacts. Whether you're a coach, creative, founder, or expert in your field, this course will show you how to leverage LinkedIn to create real, external PR opportunities — using your story, your insight, and a strategy that’s entirely in your control.

Course Curriculum

12 Chapters · 14 Lessons

  1. 1

    1. Introduction to LinkedIn PR strategy

    1. (Included in full purchase)

      The outline you need for a PR strategy | Choosing your target publications | What utilising LinkedIn for PR is (and isn’t) | The benefits of leveraging LinkedIn for media visibility | Setting realistic expectations

  2. 2

    2. Understanding PR & media basics

    1. (Included in full purchase)

      Traditional PR vs. LinkedIn PR | Types of media coverage you can gain (TV, podcasts, digital, print, etc.) | What journalists and hosts look for

  3. 3

    3. Positioning yourself for PR success

    1. (Included in full purchase)

      Setting clear objectives + creating a PR plan outline | Optimising your LinkedIn profile (headline, bio, featured links) | Understanding your personal brand and unique media angle | Crafting your personal brand and story for media relevance

  4. 4

    4. Finding & securing PR opportunities

    1. (Included in full purchase)

      Searching for opportunities using LinkedIn tools | Connecting with relevant and key journalists, hosts, bloggers etc | Leveraging LinkedIn search, hashtags, and groups | Networking to get on journalists' radar

  5. 5

    5. Content & visibility strategy

    1. (Included in full purchase)

      Creating LinkedIn content that attracts media attention | Thought leadership positioning Crafting hooks and PR angles | How to use LinkedIn features

  6. 6

    6. Pitching & relationship building

    1. (Included in full purchase)

      Structuring a compelling PR pitch | Customising pitches to journalists’ interests | Following up effectively | Building long-term media relationships

  7. 7

    7. Learning about Proactive & Reactive PR

    1. (Included in full purchase)

      Incorporating proactive and reactive PR into your schedule | Creating a daily/weekly/monthly LinkedIn PR routines

  8. 8

    8. Maximising & Repurposing PR Wins

    1. (Included in full purchase)

      Turning media features into authority boosters | Repurposing PR placements across LinkedIn | Using PR wins to secure speaking gigs & collaborations

  9. 9

    9. Managing reputation & challenges

    1. (Included in full purchase)

      Handling negative press or criticism | Responding to controversial topics | Proactive and reactive reputation management

  10. 10

    10. Monetising PR exposure

    1. (Included in full purchase)

      Turning PR visibility into leads and sales | Creating authority-boosting offers | Setting up an inbound system for media requests

  11. 11

    11. PR success tracking & growth

    1. (Included in full purchase)

      Measuring PR impact | Tracking LinkedIn engagement for PR-ready content | Scaling your PR efforts over time

  12. 12

    Resources & E-book

    1. (Included in full purchase)

      E-Book - written content of the videos

    2. (Included in full purchase)

      Creating a Press Release

    3. (Included in full purchase)

      How to find the right journalist to pitch

Get featured in online publications, podcasts, print and more!

All of the information you'll need, real examples, actionable steps - it just requires you to implement.

£39.00

Enrol now

About the Creator

Hi, I’m Saffron — a PR professional with years of experience helping individuals and brands secure meaningful media coverage and grow their visibility. I know first-hand how inaccessible traditional PR can feel. Not everyone needs a full-scale agency campaign, and most people don’t have the time (or patience) to juggle multiple tools and platforms. That’s exactly why I created this masterclass. I’ve taken everything I know about PR and simplified it into a focused, practical system — using just one platform: LinkedIn. Whether you’re a solopreneur, creative, coach, or expert in your field, I’ll show you how to take control of your own PR and start securing opportunities yourself. I’m a DIY-er at heart, and I know how powerful it can be to have PR skills in your back pocket. You can land podcast interviews, online publications, speaking gigs, and expert commentary — without a big budget or inside connections. This course breaks it all down: what PR actually is, how to personalise it to your story, and exactly how to take action.

Ready to secure PR using LinkedIn?

Enrol now and learn to DIY PR.

£39.00

Enrol Now